https://www.chloeholzapfel.com/press daily 0.75 2016-04-20 https://www.chloeholzapfel.com/contact daily 0.75 2017-03-31 https://www.chloeholzapfel.com/description daily 0.75 2016-10-12 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1476294512753-2XEUUMCQD9UAXP45WD6M/image-asset.jpeg Description https://www.chloeholzapfel.com/whoiam daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/f91d8cbb-95db-47e0-8a4f-65b991389192/Chloe+Headshot_2026_Square.jpg WHO I AM https://www.chloeholzapfel.com/connect daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/1537408178295-HK7EOUUREMW5F4JXBP9D/LinkedIn_Icon_Teal.jpg CONNECT https://www.chloeholzapfel.com/chloeholzapfelresume daily 0.75 2026-03-02 https://www.chloeholzapfel.com/cover-page daily 0.75 2024-01-12 https://www.chloeholzapfel.com/direct-mail-1 daily 0.75 2024-01-14 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/1705111138869-OVYED7ICEBB1UTFA7G05/Greeting+from+NC+Portfolio+Category+Image.png Direct Mail (Copy) https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/857401e2-52b3-4220-b729-a29da2ec879c/Portfolio_Greeting_Postcard-04.jpg Direct Mail (Copy) - Make it stand out Greetings from Raleigh Postcard Sent to prospects, this seemingly unsuspecting postcard from the front includes a call-to-action on the back. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/c70aa798-f494-41aa-82df-5b60bc04754b/Portfolio_FilterEasy_XmasCard.jpg Direct Mail (Copy) - Make it stand out Holiday Postcard Sent to customers, this postcard was intended as a friendly touch-base during the holidays. https://www.chloeholzapfel.com/mywork daily 1.0 2026-03-25 https://www.chloeholzapfel.com/mywork/print monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/4bf20ce3-e6f2-4bd9-af68-de46b3eeea76/Umbrella+Menu+Portfolio.jpg MY WORK - PRINT - Make it stand out Umbrella Dry Bar Menu A sophisticated menu showcasing alcohol-free beverages and organic small plate options, presented on a faux-leather topped wooden menu board. Credit: Branding by Chair8 Media https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/66506d1e-44e9-46fa-9db2-3d9b8570c847/Real-Frame-Mockup-HowDareYou5x7.jpg MY WORK - PRINT - Make it stand out First of All, How Dare You Mindy Kaling, you funny woman, you. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/0ef95022-2363-40a9-851a-f46e405d46d0/Trek+Poster+Mockup+Square.jpg MY WORK - PRINT - Make it stand out Social Event Poster A social ride event promoted on the local Trek Store’s social media and around town. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/098a6ef6-4766-48b9-a430-9eeafac2fe7a/AlphabetSoup_Portfolio.jpg MY WORK - PRINT - Make it stand out Alphabet Typography A colorful arrangement of the english alphabet. https://www.chloeholzapfel.com/mywork/illustration monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/c45653fd-cb10-4f3d-b1bc-ce991d95dca5/_Portfolio+25_Two+frames_NCGP+Posters%2724.png MY WORK - ILLUSTRATION - Make it stand out Custom Poster Set Created for the North Carolina Grand Prix, these cyclocross posters were awarded to the top podium winners of each race. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/7875f0b2-9c0a-4c69-85ad-0e6d5216023d/Oaks%26Spokes_Portfolio.jpg MY WORK - ILLUSTRATION - Make it stand out Oaks & Spokes Poster Raleigh’s non-profit organization celebrates National Bike Month as a city-wide event for the community, utilizing posters across town to increase involvement. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/7a6ec541-4144-4bf4-84a4-867825580cd1/Ducky+Vector+Art+Final+Portfolio.png MY WORK - ILLUSTRATION - Make it stand out Rubber Cycling Ducky Sticker Created to honor the passing of a local young cyclist, who raced with a little rubber ducky strapped to her handlebars. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/ddc666d2-e5c9-447a-b959-43023a85afaa/NCCX+tshirt+art+Portfolio.png MY WORK - ILLUSTRATION - Make it stand out NCCX Tshirt Design Designed by commission for the North Carolina Cyclocross series to appeal to both the adults and the children that race the season. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/6b776119-e156-40e8-8061-2c515f352e19/Corkscrew_Challenge_2023_StickerArt-8x8-CMYK.jpg MY WORK - ILLUSTRATION - Make it stand out Corkscrew Challenge A fundraising cycling event involving a hill climb locally known as 'corkscrew'. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/d776c53b-5f90-4cb3-badf-8d81c2e9d7b6/Elephant_FINAL_Grey-Portfolio.png MY WORK - ILLUSTRATION - Make it stand out FilterEasy’s ‘Effie the Elephant’ Mascot The company’s adored mascot in 2016 - because elephants never forget (to change their filters). https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/4b7dfc3b-c1ea-4bac-a811-2ab30f8089e0/Billy+Bumstead+Art+Portfolio2.png MY WORK - ILLUSTRATION - Make it stand out Billy Bumstead Fundraising Tshirt Design The Billy Bumstead is a fundraising cycling event held each spring in Raleigh’s William B. Umstead State Park. It’s challenging, goofy, and always a good time. Tshirts were made with this design as an additional fundraising element to the event. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/1b754086-c40f-4821-9dc1-d0720121ada1/Frog+8.25x10.25.png MY WORK - ILLUSTRATION - Make it stand out A Frog Just for fun. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/fe86d8cd-1d2f-49b6-b68f-29bf7f1e8592/CrabApple_Logo_2020_Outlines-Portfolio.png MY WORK - ILLUSTRATION - Make it stand out Crabapple Holzapfel is quite an intimidating last name. But in German, it’s simple: Crabapple. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/dbfd3d3a-5f8d-485b-af84-538422dfae94/River+Mockup+in+Frame+Portfolio.png MY WORK - ILLUSTRATION - Make it stand out Quote Illustration https://www.chloeholzapfel.com/mywork/sproutpharma monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/b14961b8-d185-4c41-bc05-243d541edcc9/Artboard+1%401.5x.png MY WORK - SPROUT PHARMACEUTICALS - Make it stand out Addyi Brand Guidelines Addyi is a pharmaceutical brand that speaks to women in multiple life stages, bringing desire back into their intimate lives. Credit: Rebrand in collaboration with Rich Griffis https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/c3d8865b-8c87-4f16-b582-afe98161296d/HCP+Addyi+Website_Portfolio.jpg MY WORK - SPROUT PHARMACEUTICALS - Make it stand out Addyi Healthcare Provider Website Overhaul Rebranded and designed in Figma for an elevated look with engaging video and photography. See the live site in action here. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/d5809ed0-e6de-44c7-944b-62eb7c3aea6e/_Portfolio25_DL+Flyer+Mockup_PatientBookmark.png MY WORK - SPROUT PHARMACEUTICALS - Make it stand out Patient Pricing Card Educating the patient on how to get Addyi at the best price is the most important part of keeping the customer. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/79a1b1cb-a77d-4379-8742-999c3806cd85/_Portfolio25_Addyi_Packaging.png MY WORK - SPROUT PHARMACEUTICALS - Make it stand out Medication Bottle Label & Box The tiniest of bottles with a whole lot of legal requirements. Both the bottle and box received a redesign that lets the brand pink pop! https://www.chloeholzapfel.com/mywork/filtereasy monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/8300c6f9-cf16-4adf-94ab-de4ee65a3e8b/FilterEasy+Brand+Overview+2.png MY WORK - FILTEREASY - Make it stand out FilterEasy Brand An e-commerce company who debuted with a new look, FilterEasy is lively and fun, all while maintaining its simplicity. Credit: Brand Direction with David Shih, Logo Design by WMHarper, Illustrations by Ivan Mesaroš, Photography by Davide Luciano, 3D Product by Carousel Design https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/4ac74dac-21cf-4e09-93bf-0bea99d6f510/Portfolio_Template_600+Photography2+People+Blue+AF.jpg MY WORK - FILTEREASY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/1499d7ec-8dd1-4c9b-9baf-918b51f29848/Portfolio_Template_600+PhotographyLilac+AF+Woman.jpg MY WORK - FILTEREASY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/474a93be-48a8-4a9c-aafc-f02fa3210992/Portfolio_Template_600+PhotographyMan+at+Door.jpg MY WORK - FILTEREASY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/1e077cc9-9e0b-498e-82a8-52961ba903dd/Portfolio_Template_600+PhotographyYellow+Breakfast+Water.jpg MY WORK - FILTEREASY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/c92997de-ee0b-4fde-a861-bbf3d1fef6eb/Portfolio_Template_600+PhotographyBlue+FF+Ice.jpg MY WORK - FILTEREASY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/9909a393-4b16-4941-a638-902b939d563b/Portfolio_Template_600+PhotographyCoral+AF.jpg MY WORK - FILTEREASY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/cf0275d2-44eb-4da0-8ebf-9ee5f56b634c/Portfolio_Template_600+PhotographyMan+Water+Glass+Blue.jpg MY WORK - FILTEREASY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/b5728fd3-6326-495e-95fa-45e69ea179a6/FE+Website+Mockup+Portfolio-2-01.png MY WORK - FILTEREASY - Make it stand out FilterEasy Website Design Using UI / UX best practices, ADA compliance, and a modern aesthetic, this website got an overhaul with it’s rebrand. Bright CTA’s drive traffic into the funnel, while engaging imagery and copy keep customers on the site. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/e1524800-3daf-4f87-8fec-deee54649898/FE+Website+Mockup+Portfolio+small.jpg MY WORK - FILTEREASY - Make it stand out FilterEasy Website Design (Mobile View) https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/bc07794d-7515-437f-9f59-5fd5d3b73bf3/FilterEasy+Box+Mockup-Showcase.jpg MY WORK - FILTEREASY - Make it stand out Air Filter Shipping Box Created for an ‘opening experience’, FilterEasy’s foldable Magic Filter fit within a smaller than average package that opened like a pizza box, with a full-bleed lilac on the outside, and a fun wave pattern on the inside. https://www.chloeholzapfel.com/mywork/secondnature2 monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/89a72530-32bf-48c3-bed2-580d7dc5027a/SN+Brand+Book+for+Portfolio.png MY WORK - SECOND NATURE 2.0 - Make it stand out Second Nature Brand Book A Property Management Technology company, offering the leading resident experience platform to their customers. The look is bold, bright, and makes a splash against the competition. Credit: Brand Direction with David Shih, Brandi Cornett, and Hollie Moser. Illustrations by Hollie Moser. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/805ee3d9-1c65-45a7-8d6d-b40c954ecea5/CupHead_Tshirt.jpg MY WORK - SECOND NATURE 2.0 - Make it stand out Corporate Tshirt Design A cheeky retro design for a corporate partnership. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/5e9fc4f6-5657-43ba-b624-bd3194189112/Triple+Win+Logo+Exploration+-+Portfolio.png MY WORK - SECOND NATURE 2.0 - Make it stand out Triple Win Created for Second Nature as part of their resident benefits package, this concept is the driving force behind property management success. The above is a showcase of logo progression. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/81b57620-a509-4fd3-9d83-3664b88972f7/_Portfolio25_SN-ImpactReport.png MY WORK - SECOND NATURE 2.0 - Make it stand out Impact Report 20-paged document showcasing the status of the company and the benefits of working with them. Statistics and numbers are displayed in visually interesting charts and modern, simplistic line art. https://www.chloeholzapfel.com/mywork/secondnature1 monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/98835e0e-3185-4cff-88d7-88ae184700fb/SN_Website1.0_Portfolio.jpg MY WORK - SECOND NATURE 1.0 - Make it stand out Website Design https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/1f952391-9fb1-42ed-a0f6-22ba4dcd453c/IMG_5809-Edit.jpg MY WORK - SECOND NATURE 1.0 - Make it stand out Photography by Raindrop Agency https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/5d3c3836-e55e-4094-8176-4d1461c8408c/Portfolio_EachSip_Box%26Filter.jpg MY WORK - SECOND NATURE 1.0 - Make it stand out Fridge Filter Box Each Sip Fridge Water Filter label and packaging design is bright and exciting for the younger consumer. Who doesn’t love fridge filters!? https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/2cf4f67f-35fd-4a45-9173-462950967922/Air-Filter-Insert-Portfolio.jpg MY WORK - SECOND NATURE 1.0 - Make it stand out Packaging Insert A two-sided flyer included with every filter shipment to increase social engagement and customer retention. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/09403455-a51e-40b1-aa3b-c6774e0c53d2/Social+Ad+Mobile+Long+Live+the+Home+Portfolio.png MY WORK - SECOND NATURE 1.0 - Make it stand out ‘Long Live the Home’ Campaign A creative and fun approach to air filters and fridge filters’ cleaning abilities. Originally conceived for Second Nature. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/72c51ba5-48fb-4051-bdaa-547233e2da6c/IMG_6099-Edit.jpg MY WORK - SECOND NATURE 1.0 - Make it stand out Photography by Raindrop Agency https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/28665357-1c5a-4187-b30b-3312e14ddf87/Package_Insert_Card_Portfolio.jpg MY WORK - SECOND NATURE 1.0 - Make it stand out Cross Sell Package Insert Card A 5”x7” card included in every shipment for current subscribers to opt in for a second filter subscription. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/c8bca31e-91bd-423c-bf79-2cbbadd724ea/Social+Ad+Mobile+FF+Portfolio.png MY WORK - SECOND NATURE 1.0 - Make it stand out Fridge Filter Ads A collection of both air and fridge filter ads, eye-catching and colorful to stand out amongst the competition. Using different approaches, the ads leaned into the educational side (coconut fibers as a filtration medium), or played up the dual product pairing as a way to encourage customers to subscribe to both product offerings. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/a1cc3e32-15ea-4744-9067-d7c30f5d7d75/Social+Ad+Mobile+It+Matters+Baby+Portfolio.png MY WORK - SECOND NATURE 1.0 - Make it stand out ‘It Matters’ Ad Set https://www.chloeholzapfel.com/mywork/logos monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/6c12c50f-c301-4ae7-b2f5-116c132c71ab/CCA+Logo+Social+Media_Social+Profile+Main+Dark.png MY WORK - LOGOS - Make it stand out Non-Proft Logo Fostering amateur cycling in North and South Carolina. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/f73be023-0b69-4241-af98-62445ae4a437/Triangle_Cycle_Tours_Bike+Portfolio.png MY WORK - LOGOS - Make it stand out Triangle Cycle Tours Offering guided bicycle tours of Raleigh, the client wanted a hand-drawn feel to their logo with a casual vibe. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/7c6b3cee-ef51-4e3a-800c-ff41d2de7eec/NCCX_20Years_Final_InstagramOrange.png MY WORK - LOGOS - Make it stand out 20 Year Anniversary Logo NCCX celebrated their 20th year of hosting the Grand Prix and they went all-in with special branding, merchandise, and awards! https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/ca2108b3-fb40-4fb5-b10d-1a1998084af2/Stages+Logo+Horizontal-1-White.png MY WORK - LOGOS - Make it stand out Stages Energy Consulting A consulting firm that specializes in helping clean energy companies achieve their goals. Their focus is on providing assistance and support to other companies in the clean energy industry. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/27255e5b-51da-44a0-a7e7-ff97863d546e/12th+State+Sticker+Portfolio+Blue2.png MY WORK - LOGOS - Make it stand out 12th State Cycling A local racing team in the Raleigh area that raises funds for the community, active in year-round races, and hosts social events. Their logo is just the beginning of what is now a well known team in the area. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/a240cb21-7150-468e-a09e-410891059e9f/Gimghoul-Portfolio.png MY WORK - LOGOS - Make it stand out Gimghoul Brewery & Bottle Co. Named after a 100 year old castle here in North Carolina. https://www.chloeholzapfel.com/mywork/hunterfits monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/a8947b83-6014-4b2a-8073-61433a399a94/Portfolio_Hunter+Fits+Cover+Image.png MY WORK - HUNTER FITS - Make it stand out Hunter Fits Professional Bike Fitting Specializing in bike fitting for racing athletes. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/7bb3fe11-74a0-4df5-81d6-ecea50602a19/HunterFits_Jersey_Portfolio.png MY WORK - HUNTER FITS - Make it stand out Custom Cycling Jersey https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/d2728b99-8c4a-4a4e-b025-89ffe5c14726/HunterFits_Website_Portfolio.png MY WORK - HUNTER FITS - Make it stand out Website Design A fully functional website that offers education on bike fits and allows the viewer to book a service and appointment directly on the site. See the live site in action here. https://images.squarespace-cdn.com/content/v1/5a74f01790bccef06ed3b4cd/db01ae44-9359-4953-a82b-42cd2c6584e3/HuntertFits_Bsn_Portfolio.png MY WORK - HUNTER FITS - Make it stand out Business Cards https://www.chloeholzapfel.com/shop daily 0.75 2025-12-22