Chloë Holzapfel
Brand, Web and UI Designer // Creative Leader
CONTACT
c.holzapfel11@gmail.com
EXPERIENCE
Design Director Sprout Pharmaceuticals, Inc. | 2024-Current
• Established company-wide design system used across multiple websites in Figma to enhance user experience, functionality, and create a consistent brand presence
• Developed SOP for creative project submissions and briefs; assisted in the improvement of operational workflow between departments to increase output
• Increased social media ad conversions by referencing data-driven analytics for messaging campaigns
• Executed cross-channel campaign collateral, from tradeshow materials to digital touchpoints to maintain brand presence and build customer trust
• Rebranded B2B and D2C channels with modernized look and feel that increased web traffic, brand interaction, and conversions
Design Director FilterEasy (formerly known as Second Nature) | 2023-2024
• Established e-commerce D2C company’s new brand from the ground up including photography style, website design, and brand guidelines
• Elevated brand presence by organizing photoshoot; including budget management, photographer and model selection, timelines, product acquirement, style direction, and final deliverables
• Worked alongside Product Manager and digital commerce partner in Figma to design and develop responsive website that reflected the new brand, positioning it as a leader in the industry
Associate Design Director Second Nature | 2016-2023
• Developed corporate rebrand; partnered with copywriter to develop new brand direction that would resonate with B2B customers
• Specialized in direct response social and web ads; created D2C & B2B collateral, customer retention and prospect emails
• Oversaw contract designers while managing timelines and vendor relationships
Graphic Designer Performance Bicycle | 2012-2016
• Designed digital ads that increased sales and click rates compared to previous designs
• Created and directed visual assets including retail signage, catalogs, emails, web pages, and apparel photography
Brand Graphic Designer Cleaner’s Supply Inc. | 2008-2011
• Created and prepared logos, flyers, emails, tradeshow booths, and packaging
PROFESSIONAL
• Corporate branding
• Direct response
• Direct to consumer
• Business to business
• Website & email design
• Social media ad campaigns
• Packaging design / store signage
• Photoshoot direction
• Tradeshow booths
PERSONAL
• Leadership skills
• Collaborative & communicative
• Exhibits operational strength
• Solves problems creatively
• Self motivated
• Vendor & partner relationships
• Exceptional time management
• File & project management
SOFTWARE
• Illustrator
• Photoshop
• Figma
• InDesign
• After Effects
• Premier Pro
• Squarespace
• Asana
EDUCATION
• B.A. Arts | Graphic Design
• Binghamton University, NY
CERTIFICATES
• Dribbble ‘User Interface Design 101’