Chloë Holzapfel
Brand, Web and UI Designer // Creative Strategist
CONTACT
c.holzapfel11@gmail.com
EXPERIENCE
Design Director Sprout Pharmaceuticals, Inc. | 2024-Current
Rebranded company look and feel that resonated with the customer, accompanied by data-driven ads that directly lead to increased sales on both B2B and D2C sides.
• Established company-wide design system used across multiple websites in Figma to enhance user experience, functionality, and create a consistent brand presence
• Partnered with Development team to translate UI/UX Figma wireframes into functional code, ensuring design fidelity through QA testing
• Developed SOP for creative project submissions and briefs; assisted in the improvement of operational workflow between departments to increase output
• Increased social media ad conversions by referencing data-driven analytics for messaging campaigns; executed cross-channel campaigns for targeted audiences
Design Director FilterEasy (formerly known as Second Nature) | 2023-2024
Planned and budgeted product photoshoot with models to reflect newly rebranded D2C company. Worked directly with marketing agency to continually test and develop successful landing pages and emails to gain subscribers and move towards high-performing messaging and imagery.
• Established e-commerce D2C company’s new brand as only Creative Team member, including photography style, website design, and brand guidelines
• Elevated brand presence by organizing photoshoot; including budget management, photographer and model selection, timelines, product acquisition, style direction, and final deliverables
• Worked alongside Product Manager and digital commerce partner in Figma to design and develop responsive website, positioning it as a leader in the industry
Associate Design Director Second Nature | 2016-2023
Rose from startup company’s first creative member to ADD; managing contract employees, partnering with copywriter to develop new brand direction for B2B customers that dramatically increased customers that sold a fool-proof business platform.
• Responsible for multiple brand creations from concept to finalization for both product and corporate branding
• Social campaign ideation through asset creation, including static and animated ads, supporting landing pages, emails and mailers
• Managed large work volumes amongst internal and external clients; created Powerpoint, Google Slides, and PDF multipage documents for Sales Team
• Illustrated company-branded icons and accents for use throughout marketing pieces and packaging
• Worked closely with product engineer to design packaging and product art that remained legible and functional throughout it's lifecycle
• Produced large-scale tradeshow event banners and booths for brand awareness
Graphic Designer Performance Bicycle | 2012-2016
Led initiative to update photography on website: directed new product photography that directly resulted in increased web sales.
• Designed digital ads that increased sales and click rates compared to previous designs
• Created and directed visual assets, including retail signage, catalogs, emails, web pages, and apparel photography
Brand Graphic Designer Cleaner’s Supply Inc. | 2008-2011
• Created and prepared logos, flyers, emails, tradeshow booths, and packaging
EXPERTISE
Corporate Branding
Direct Response Marketing
D2C & B2B Marketing
Responsive Website / Email
Social Media Ad Campaigns
Packaging Design / Signage
Photoshoot Direction
Tradeshow Booths
Operational Strength
Self-Motivated
Collaboration / Communication
Creative Team Leadership
Vendor & Partner Relationships
File / Time Management
SOFTWARE
• Figma
• Illustrator
• Photoshop
• InDesign
• After Effects
• Premier Pro
• Squarespace
• Asana
• Midjourney / Gemini
• Microsoft 365
• G-Suite
EDUCATION
• B.A. Arts | Graphic Design
• Binghamton University, NY
CERTIFICATES
• Dribbble ‘User Interface Design 101’