Chloë Holzapfel
Brand, Web and UI Designer
CONTACT
631-357-2514
c.holzapfel11@gmail.com
chloeholzapfel.com
EXPERIENCE
Design Director Sprout pharmaceuticals, Inc. | 2024-Current
• Rebranded B2B and D2C channels to modernize the look and feel, increase momentum, brand interaction, and sales
• Established company-wide design system and websites in Figma to enhance user experience, functionality, and create a consistence brand presence for patients and healthcare providersDeveloped SOP for creative project submissions and assisted in the improvement of operational workflow
• Developed SOP for creative project submissions and assisted in the improvement of operational workflow
• Worked alongside Director of Digital Media to incorporate conversion statistics into future messaging campaigns to increase conversions
Design Director FilterEasy (previously known as Second Nature) | 2023-2024
• Established e-commerce D2C company’s new brand from the ground up including photography style, website design, and brand guidelines
• Organized photoshoot from start to finish: budget management, photographer and model selection, timeline, product acquirement, style direction, and final deliverables
• Worked alongside Product Manager and Digital Commerce partner in Figma to design and develop new responsive website
• Supported marketing and commercial needs by creating direct mailers, social ads and emails to establish brand awareness and customer win-backs
Associate Design Director Second Nature | 2016-2023
• Developed corporate rebrand; partnered with copywriter to develop new brand direction that would resonate with B2B customers
• Specialized in direct response social and web ads; created D2C & B2B collateral, customer retention and prospect emails
• Oversaw contract designers while managing timelines and vendor relationships
Graphic Designer Performance Bicycle | 2012-2016
• Designed digital ads that increased sales and click rates compared to previous designs
• Created and directed visual assets including retail signage, catalogs, emails, web pages, and apparel photography
Brand Graphic Designer Cleaner’s Supply Inc. | 2008-2011
• Created and prepared logos, flyers, emails, tradeshow booths, and packaging
PROFESSIONAL
• Corporate branding
• Direct response
• Direct to consumer
• Business to business
• Website & email design
• Social media ad campaigns
• Packaging design / store signage
• Photoshoot direction
• Tradeshow booths
PERSONAL
• Leadership skills
• Collaborative & communicative
• Exhibits operational strength
• Solves problems creatively
• Self motivated
• Vendor & partner relationships
• Exceptional time management
• File & project management
SOFTWARE
• Illustrator
• Photoshop
• Figma
• InDesign
• After Effects
• Premier Pro
• Squarespace
• Asana
EDUCATION
• B.A. Arts | Graphic Design
• Binghamton University, NY
CERTIFICATES
• Dribbble ‘User Interface Design 101’