FILTEREASY 2.0
The center of the 2023 FilterEasy brand was its proprietary, patented foldable filter. This was a masterclass in brand differentiation, solving the "bulky box" problem of traditional filters by creating a high-performance product that could be shipped in compact, eco-friendly packaging. Launching a new brand, a new product, and focusing on its D2C model and implementing a larger-than-ever manufacturing warehouse, FilterEasy was able to distinctly separate itself from its now sister company, Second Nature.
The Challenge: Re-establish FilterEasy as an e-commerce subscription brand without losing or confusing existing customers, while standing out in the industry.
My Role: Developed a new visual identity, Directed new photography, Maintained brand consistency across touchpoints
Results: The new brand presented as cohesive and professional, increasing online engagement as it resonated with both existing and new customers.
Credit: Brand Direction with David Shih, Logo Design by WMHarper, Illustrations by Ivan Mesaroš, Photography by Davide Luciano, 3D Product by Carousel Design
FilterEasy Brand
FilterEasy Website Design
Using UI / UX best practices, ADA compliance, and a modern aesthetic, this website got an overhaul with it’s rebrand. Bright CTA’s drive traffic into the funnel, while engaging imagery and copy keep customers on the site.
FilterEasy Website Design (Mobile View)
Air Filter Shipping Box
Created for an ‘opening experience’, FilterEasy’s foldable Magic Filter fit within a smaller than average package that opened like a pizza box, with a full-bleed lilac on the outside, and a fun wave pattern on the inside.