SPROUT PHARMACEUTICALS

Sprout Pharmaceuticals is a woman-owned company known for the leading female libido drug on the market, Addyi (flibanserin). Serving an all-too-often overlooked category in the medical world, Addyi is an option for those patients who have had few solutions offered to them. Straying from the clinical, sterile conventions of traditional pharma, Sprout leaned into their core identity to define their new brand as bold and edgy. The result is a mission-driven company that prioritizes advocacy and support for the women they serve.

The Challenge: Update Addyi’s visual identity across all touchpoints to gain patient and healthcare provider trust; establish itself as a confident leader in the female libido space.
My Role: Established creative direction, Designed and built scalable HCP website in Figma, Ensured consistency across deliverables, Translated web designs for Development team
Results: Successfully launched a polished brand that contributed to an overwhelmingly positive response from the B2B customers (healthcare providers) and a measurable increase in engagement and prescription sales.

Credit: Rebrand in collaboration with Rich Griffis