SPROUT PHARMACEUTICALS
Sprout Pharmaceuticals is a woman-owned company known for the leading female libido drug on the market, Addyi (flibanserin). Serving an all-too-often overlooked category in the medical world, Addyi is an option for those patients who have few other options. Straying from the clinical, sterile conventions of traditional pharma, Sprout leaned into their core identity to define their new brand as bold and edgy. The result is a mission-driven company that prioritizes advocacy and support for the women they serve.
Addyi Brand Guidelines
Addyi is a pharmaceutical brand that speaks to women in multiple life stages, bringing desire back into their intimate lives.
Credit: Rebrand in collaboration with Rich Griffis
New Indication for Addyi
A favorable change in indication is a huge deal, and ads were ran calling out this new change.
Addyi
One of their best-performing ads, Addyi offers a real solution to what has long been waved off.
Addyi’s New Indication Awareness Ad
The FDA recently approved a positive indication change for Addyi that now includes women up to age 65.
Addyi Healthcare Provider Website Overhaul
Rebranded and designed in Figma for an elevated look with engaging video and photography. See the live site in action here.
Patient Pricing Card
Educating the patient on how to get Addyi at the best price is the most important part of keeping the customer.
Medication Bottle Label & Box
The tiniest of bottles with a whole lot of legal requirements. Both the bottle and box received a redesign that lets the brand pink pop!